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How-to Guides Marketing Strategy

The Definitive Guide to Digital Marketing for Doctors

What is Digital Marketing? Why Do Doctors Need it? The Oxford Living Dictionary defines the term marketing as: The action or business of promoting and selling products or services, including market research and advertising. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any […]

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Blog Marketing Strategy

How to Rank #1 on Google

Introduction – What does Ranking on Google mean? How do patients find doctors? Not that long ago, patients looking for a new doctor often relied on word-of-mouth referrals from family and friends. Today, patients have countless online avenues to research potential doctors. Now, patients search on Google, browse the internet, read articles, check out reviews, […]