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Blog Marketing Strategy

What is Google E-A-T? Why Should Doctors Care?

When writing medical content for your web page, it is recommended you follow the E-A-T Principle. In this post, we’ll discuss Google’s E-A-T Principle in detail. What is the E-A-T Principle for SEO? In 2018, Google introduced a new algorithm for healthcare websites. Search Quality Evaluator Guidelines were added to suggest the parameters of good […]

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Software

5 Trends Changing Healthcare Practices for a Better Patient Experience

Your patients, when not in your clinic, are basically consumers. These are the same people ordering from Amazon and other online stores. The same people ordering groceries online on Instacart, and ordering a burrito for lunch from their smartphone. Patients are increasingly showing consumer-like behavior and healthcare practices need to modernize to meet their demands. […]

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Marketing Strategy

Instagram Content Ideas for Doctors (in 2021)

Instagram is a highly active platform among the young population. It provides various features to boost engagement and reach out to a larger audience.  You can put various types of content on Instagram from providing information about treatments, useful tips, or even share behind the scenes on your stories. And that’s not all, you can […]

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Marketing Strategy

Social Media Tips For Doctors (2021)

As we all know, not a single day passes without us scrolling through the social media feed or checking out social media profiles. Basically social media has taken word of mouth. People have started putting Google reviews about certain products or services – whether they like them or not, rating of the services, and so […]

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Marketing Strategy

Content Marketing For Doctors Or Medical Practices

As a specialty doctor like a plastic surgeon, dermatologist, dentist, or any other, you need Content Marketing to educate your patients, share your knowledge & expertise, increase visibility and establish authority in the digital space. All this helps to build a long-term relationship and trust with your patients.  In this post, we’ll discuss everything you […]

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eBooks Marketing Strategy

Annual Practice Marketing Plan: Your Path to Net Profitability

To get the PDF version of this eBook, click the button below Table of Contents Introduction Chapter 1: Creating Value Chapter 2: Writing a Value Proposition Chapter 3: Understanding Net Profits Chapter 4: The Annual Practice Marketing Plan 4.1 What is a Medical Practice Marketing Plan 4.2 Ingredients of the Practice Marketing Plan 4.3 A […]

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How-to Guides Marketing Strategy

How To Find New Patients For Your Medical Practice

If you’re a doctor or a clinic owner or you are a medical office looking to grow your practice and get new patients this post is for you. Every medical practice wants more patients. But, how do you find new patients for your practice? It’s not an easy task. Standing quietly at the corner of […]

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How-to Guides Marketing Strategy

The Marketing Framework: A proven strategy to simplify digital marketing for your practice

Every medical practice needs digital marketing to grow and get new patients. The digital world is constantly evolving. New marketing channels come up so often, and you need to be on top of it all. All this can be a very daunting task and many times you may be wondering where do I begin or […]

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eBooks Marketing Strategy

How Much Should You Spend on Marketing as a Medical Practitioner

How Much Should You Spend On Marketing And How To get the PDF version of this eBook, click the button below Table of Contents Introduction Chapter 1: Marketing Is An Investment Chapter 2: What Marketing Budget Is Right For Healthcare Practices Chapter 3: What Are SMART Marketing Objectives ? Chapter 4: What Is Patient Acquisition […]

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Blog Marketing Strategy

COVID-19 & Its Impact on Elective Procedures

Introduction One can never predict what is going to happen in the near future. The novel coronavirus (COVID-19) is one such phenomenon that no one would have expected to get hit by. Like a wildfire, it spread across the globe leading to an international medical emergency.  Currently, the United States (US) is the worst-hit country […]