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Marketing Strategy

How to Improve New Patient Conversions for your medical practice? (Understand The Patient Journey)

Are you a dentist, pediatrician, eye specialist, medspa, dermatologist, plastic surgeon, or some other specialist? And do you want to know how patients find doctors today? Well, you need to understand The Patient Journey. Every patient goes through 5 different stages in their search for a doctor and this is called The Patient Journey. This […]

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Blog Marketing Strategy

Why Is My Website Traffic Declining?

Introduction A decline in website traffic is one of the most common problems faced in Digital Marketing. It could be a slow and steady decline gone unnoticed for weeks or months, or a sudden sharp unexpected drop-off. Either way, it is imperative to solve this problem effectively. There are many reasons why you might see […]

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Blog Marketing Strategy

How Much Should Cosmetic Surgeons Spend on Digital Marketing?

Introduction If you are a cosmetic surgeon with private practice, you know that you need a digital marketing strategy to acquire new patients and achieve sustained growth. What budget amount is right for you? Spending too much on marketing can interfere with your operations budget. Spending too little can keep you from achieving your goals. In […]

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How-to Guides Marketing Strategy

The Definitive Guide to Digital Marketing for Doctors

What is Digital Marketing? Why Do Doctors Need it? The Oxford Living Dictionary defines the term marketing as: The action or business of promoting and selling products or services, including market research and advertising. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any […]

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Blog Marketing Strategy

How to Rank #1 on Google

Introduction – What does Ranking on Google mean? How do patients find doctors? Not that long ago, patients looking for a new doctor often relied on word-of-mouth referrals from family and friends. Today, patients have countless online avenues to research potential doctors. Now, patients search on Google, browse the internet, read articles, check out reviews, […]